Overview Competency Matrix

Basic

Always active

These items are required to enable basic site functionality.

Marketing

The Essential

These items are used to deliver advertising that is more relevant to you and your interests. They can also be used to limit the number of times you see an ad and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the permission of the site operator.

Personification

The Essential

These items allow the site to remember choices you make (like your username, language, or the region you're in) and offer enhanced, more personalized features. For example, a website can provide you with local weather forecasts or traffic news by storing data about your current location.

Analysis

The Essential

These items help the website operator understand how its website is performing, how visitors interact with the site, and whether there may be technical issues. This type of storage typically does not collect information that identifies a visitor.

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